Monday 26 October 2015

Identify: Honda "Paper" by PES

Pixilation is not the type of animation that I am exposed to, but I do enjoy watching them. Paper is an animation made by PES Film to document the history of Honda, a multinational motor vehicle company, and advertise the quality of their products to the public throughout the years of their business. PES uniquely combines traditional animation media like flipbooks and pixilation to engage the audience, and deliver the message. They also take into account the type of papers they will be using for the animation, and such paper engineering helps them to achieve the effect of smooth transitions between frames which are drawn on different types of papers. The animation is made two-dimensional in a three-dimensional set to achieve a visual trick which shows depth of fields so that the subjects can be perceived as moving in a three-dimensional space.


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