Identify: The Clock is Ticking

The Girl Effect (founde by NIKE Foundation in 2004) made this infographic video to present their solution to make a better world by educating 12-years-old girls living in poverty around the world. This video has made a good impact on the organisation as the Girl Effect is now an independent organisation which educates girls living in poverty in Ethiopia, Nigeria and Rwanda, so there is no question about its effectiveness in communicating the idea.

The positive presentation of The Clock is Ticking made the video unique and appealing to me. It seeks for cooperation from the audience by presenting a solution and they can be a part of the solution if they are willing to help. It got my sympathy better than many other publications about the third world country which portray poverty in a very stereotypical depressing mood.

Check out this link to find out more about the Girl Effect Organisation: http://www.girleffect.org/