I really enjoy watching this short 2D animated promotional advertisement because of its simplicity. It does not use many colours aside from yellow for the moving subjects and shades of grey for the background, which inform the audience that Mandarina Duck company puts emphasis on colour, in this case yellow, as the trademark of their products.
Furthermore, the combination of leisurely music and moving subjects highlighted by the shades of yellow produces an effective portrayal of travelling. In my opinion, this is what made the "Yellow Think" advertisement successful. It reaches out to the consumers desire to travel. On the other hand, it also helps the consumers appreciate the company's product, thus influence the consumers to make a decision to shop at Mandarina Duck stores.
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