History of Animation: The Rise of Modern Animation in America

Driven by the revolt against Disney in the 1941 due to exploitation of labour, Modern stylised animation becomes popular during the 1950s as the animation artists decided to move beyond the slapstick routines and “hurt gags”’ which is overused by American animated filmmakers back then. Many like-minded animation artists from the mainstream animation studio decided to quit work mainly because they realised that animation can be used to communicate beliefs just like design. The Modern Animation brings a lot of positive changes in the animation industry by encouraging freedom of expression, collaboration and style in animation.Warner Bros. is one of the studios that had successfully brought modern animation into television, dominating the market of Low Culture. Warner Bros. cartoons’ unique art style involves characteristic strokes of the animation artist, exaggeration of certain features in the character designs and minimalist background layout. It also have less elaborate movement as compared to Disney style animation avoiding excessive details which parallels the traits of Modernism art movement.